Whitman's feeds on a customized market

Vermont Business Magazine | January 1, 2002| | Copyright

Back in 1945, Bernard Whitman's father gave him a canned milk route and he bought a truck. "My father would go around in the morning, pick up the cans of milk, and bring them to the creamery, which would dump the milk and give him the cans back," said Arthur Whitman of Whitman's Feed Store in North Bennington, now a $12 million company.

"He would come back to Shaftsbury, where there was a warehouse, unload the empty cans, load bags of grain onto the truck, deliver the bags of grain, and at the end of the day he'd put the empty cans on the back of truck so he could go out in the morning and ...

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