GIFTS THAT LAST A YEAR; MAKING DATES; Calendars seen as a good buy for advertising dollars

From: The Patriot Ledger Quincy, MA | Date: January 13, 2005| Author: NADINE HOFFMAN; Nadine Hoffman | Copyright information

A calendar might not seem as powerful an advertising tool as a full page in a newspaper or a billboard near the Southeast Expressway.

But it does offer the opportunity for a full year's worth of reminders to potential customers. And while many businesses seek ways to tighten their budgets, some South Shore companies find personalized calendars to be a worthwhile expense. At Amity Insurance Agency in Quincy, a company that insures 1,600 law firms, principal Roy Solomon said pocket-size...

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