GROOMED-TO-BE?; Men get serious about personal care

From: The Patriot Ledger Quincy, MA | Date: September 10, 2003| Author: Courtney Hollands | Copyright information

The new word in men's bathroom essentials? Convenience.

Wait, rewind. For those of you who were not aware that men use specific products and accessories in the loo, or that these things are termed "essentials," welcome to the newest trend in the personal care industry.

"What we are seeing in an industry that has always been focused on women is a shift toward products for men," said Alexa Hannett, marketing coordinator for the Body Shop Inc. "Areas like skin and hair care are tr...

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