'I'm ready for my close-up now' Companies may not have to wait until the commercial break to plug their products, if changes to EU rules on advertising in films and television programmes get the go-ahead. Ross Clark and Chris Hastings report

From: The Sunday Telegraph London | Date: May 28, 2006| Author: Ross Clark and Chris Hastings | Copyright information

In his Eurocrat spectacles, grey suit and patterned tie, Eberhard Sinner does not exactly exude the sinister menace of Ernst Stavro Blofeld. But, as far as 007 is concerned, the secretary of state for EU affairs for Bavaria has equally deadly intent.

Last week, not in an Alpine hideaway but the considerably less glamorous surroundings of a 15-storey Brussels tower-block, Herr Sinner was digging in German heels against product placement in films - a dramatic device particularly dear t...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and journal articles from HighBeam Research

Lights, camera, brands; Product placement.(The rapid growth of product placement)
The Economist (US) ; ... accepted illegally money for product placement. The European Commission says it will allow product placement in fiction, but not in news or factual material, and will require that broadcasters label it clearly. America's Federal Trade Commission, on the other hand ...
Product placement evolves.(Influencers)
Children's Business ; With the steady proliferation of personal video recording (PVR) technology, which allows viewers to simply zap away those pesky commercials, product marketers are recognizing the need to find new, more creative outlets through which to get their messages across ( Growing Pains: Kids' Advertising
PRODUCT PLACEMENT; And The Winner Is! Brands are starring on TV and in the movies.
Marketing Magazine (Auckland) ; In 1980 in the cult film The Blues Brothers, John Belushi demands, "Bring me four fried chickens and a Coke". In the past 25 years brands have popped up all over the movies and it is not by accident. Product placement has become so successful for multinational brands that at last it is being
Product placement: facing yet another dark art.(literacy links)
Teacher Librarian ; ... Online original: A product-placement hall of fame. BusinessWeek. Retrieved November 5, 2007, from www.businessweek.com/ smallbiz/news/columns/98-25/ e3583060_2.htm?chan=search CBS. (2006, April) New stealth tv ads assailed: Digital insertion of products into ...
The promise of product placement
New Straits Times ; The promise of product placement Edition: New Sunday Times; 2* Section: Business Column: Sledgehammer on adversting PRODUCT placement is slowly emerging in Malaysia as a viable form of advertising. The business of placing branded products and logos in TV and cinema features has long been practised
Virtual product placement on the rise.(POST NEWS)
Post ; LONDON -- With conventional product placements in movies and television booming, can virtual product placement be far behind? The whole product placement area is generating a lot of buzz, says Allan Jaenicke, CEO of Imagineer Systems, a London-based provider of tools for the post production
AUDIOVISUAL POLICY : NO CLEAR MAJORITY IN EP ON PRODUCT PLACEMENT'.
Tech Europe ; With five parliamentary committees due to adopt opinions at the beginning of October on the revision of the Television Without Frontiers (TWF) Directive, authorisation for the so-called product placement' advertising technique is continuing to be hotly debated in the European Parliament.
Growing pains for placements; Putting the product into the show has high risk for high payoff but at what price?(Special Report: Madison + Vine)(evaluating the effectiveness of product placement)
Advertising Age ; ... industry envy over several lucrative product placement deals attached to ``American Idol,'' Jon Nesvig, president of sales for News Corp.'s Fox Broadcasting Co., says product placement is likely to be only ``ancillary'' to general TV advertising in the future ...
AUDIOVISUAL POLICY : NO CLEAR MAJORITY IN EP ON PRODUCT PLACEMENT'.(European Parliament)
European Report ; With five parliamentary committees due to adopt opinions at the beginning of October on the revision of the Television Without Frontiers (TWF) Directive, authorisation for the so-called product placement' advertising technique is continuing to be hotly debated in the European Parliament.
Marketers explore product placement.(News)(Column)
B to B ; ... Influence on content feared Some fear that product placement's influence on the content of movies and television will seep into news magazines, where editorial content is seen by many as inviolate. Certainly, powerful marketers desire product placement in magazines ...