Discount store debuts From: China Daily | Date: July 18, 2003| Author: | Copyright 2003 China Daily. Provided by ProQuest LLC.Copyright information

SHANGHAI: China's first foreign-invested discount store made its debut here yesterday amid growing competition in the domestic retail market.

The opening of the store, which operates under the brand of "Dia," marks an important move by Spain's Dia Group - a subsidiary of French retail giant Carrefour - and Lianhua Supermarket Holdings Co Ltd, the country's largest retail operator.

The two companies have formed a 140 million yuan (US$16.9 million) joint venture, Shanghai Dia-Lianhua Retail Co Ltd (SDLR), to introduce this relatively new retailing business model into China with a massive ...

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