Rent-to-own chain to add 50 area stores Aaron's aims to lift market share as industry fights a negative image

From: The Boston Globe (Boston, MA) | Date: March 29, 2007| Author: | Copyright information

Aaron's, a rent-to-own chain well known throughout the Southeast, says it will open up to 50 stores in the Boston area over the next three years, more than quadrupling the number of locations it has in Massachusetts.

Areas targeted for immediate development include East Boston, Jamaica Plain, South Boston, Lowell, Newton, Taunton, and Waltham, says Todd Evans, vice president of franchising at Aaron's Sales and Lease Ownership, a division of Aaron Rents Inc. in Atlanta.

The company is looking at those areas because they match the income level and lifestyle of their typical customer, which Evans ...

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