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$4m to $6m deal is first such national marketing agreement for a bank Fleet to sponsor Major League Baseball
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Fleet Financial Group yesterday became a national sponsor of Major
League Baseball, announcing an agreement said to be worth $4 million
to $6 million over three years.
It is the first such national marketing deal between a bank and
any of the four major sports leagues, officials and observers said.
Unlike their cousins in the more nationally based financial
services and insurance industries, banks -- traditionally regional or
local entities -- have not pursued national sports sponsorships. But
Fleet's recently announced intention to merge with BankBoston made
sponsoring the Major Leagues more ...
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