Globe picks Holland Mark to handle entire ad account

The Boston Globe | November 8, 1997| | Copyright

Looking to put more marketing dollars behind direct appeals to potential subscribers, The Boston Globe said yesterday it has dismissed Ingalls Advertising, the Boston agency that has created much of the Globe's advertising since early 1994.

For the last few years, the Globe has used both Ingalls and Holland Mark Martin Edmund, the Boston shop that has handled the Globe's direct marketing and circulation promotions. All advertising will now be handled by Holland Mark Martin.

In 1996, the Globe spent $2.1 million on advertising; for the first half of 1997, it spent $883,100, said Competitive ...

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