A Case of Rising Blood Pressures; Competition, Higher Costs Spur Red Ink at Red Cross The Washington Post | June 24, 1995| | . This material is published under license from the Washington Post.  All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information) Copyright

The American Red Cross, caretaker of the nation's largest blood bank, is hemorrhaging red ink.

Pressure to raise safety while cutting prices of the blood it sells, coupled with an outdated management system and a drop in blood donations, has caused the nonprofit agency to project a $60 million deficit for the year that ends June 30. It will be its first loss since the Red Cross began keeping national records in 1980.

"The pressures that the Red Cross is feeling are not unique," said Karen Shoos Lipton, chief executive of the American Association of Blood Banks, based in Bethesda. "They're ...

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