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Saturn unveils its '97s -- the cars are new, the philosophy's unchanged
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Saturn is the alien on planet General Motors. It is difficult --
virtually impossible -- to figure how the Grande Machiavelli of
Motordom could have spawned such a fish as Saturn; the hideous
parent has given birth to a beautiful child.
It isn't the Saturn car, you understand. Saturn isn't just a car;
Saturn is an attitude. In fact, the first Saturns out of the Spring
Hill, Tenn., box were rather unremarkable. At first glance, one
wondered why GM had to rip up a perfectly good patch...
Related newspaper, magazine, and journal articles from HighBeam Research
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GM's Saturn Corp. Steers New Course; Global Pressures Force Firm to Curb Ambitious Plans, Shift Emphasis
The Washington Post
; The future of this tiny town and of the world's biggest automaker is taking shape behind man-made mounds off Rte. 31. The construction site is the staging area for Saturn Corp., a $3.5 billion General Motors Corp. subsidiary that landed here in 1985. Saturn arrived mostly as an idea. It will fly as
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Saturn Securely in GM Orbit; Carmaker Says It Needs Parent Company's Help to Grow
The Washington Post
; Eighteen months ago, when Cynthia Trudell became chairman and president of Saturn Corp., she was given a single mission: Determine whether Saturn can survive as an enterprise independent from its parent, General Motors Corp. This week, she gave her answer. "We've looked at all of the things that
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GM pulls Saturn into tight orbit
International Herald Tribune
; Danny Hakim International Herald Tribune 01-07-2005 The memorable first wave of commercials for Saturn, a U.S.-based brand of General Motors, in 1990 promised a different kind of car company. Saturn was a pet project of GM's chief executive in the 1980s, Roger Smith. It promised a new kind of car
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GM's Saturn Suffers Growing Pains
The Journal Record
; DETROIT _ Saturn Corp., the upstart automaker created to revive its parent, General Motors Corp., is having a tough time growing up. After a dazzling start, Saturn is grappling with too many unsold cars, a three-year old design and some new, attractive competitors entering the small-car market. At
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Saturn Becomes a Star // GM's Newest Baby Has Won Buyers' Trust
Chicago Sun-Times
; General Motors' two-year-old Saturn operation seems too good to be true, with consumers lining up in a depressed auto market to buy GM's newest baby. Saturn sold only 48,400 cars in the 1991 model year, but sales jumped to 154,240 for 1992. With an added shift at its plant and more 1993 models,
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Saturn draws closer to GM orbit. (General Motors Corp.)
Automotive News
; DETROIT - The results of the Saturn experiment are in. Marketing and customer pampering are smashing successes and will change little, says General Motors. Saturn Corp.'s engineering and manufacturing, on the other hand, are solid but not revolutionary successes. Under pressure to cut costs, Saturn
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 "Capital (Annapolis)")
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GM hopes to revitalize Saturn with new models
Capital (Annapolis)
; Saturn, the General Motors Corp. brand launched in 1990 as a "different kind of car company," aims to differentiate itself once again with four new vehicles that will debut this week at the New York Auto Show. At a press preview Wednesday, GM plans to introduce a trio of production-ready vehicles
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Saturn seeks to reclaim identity with new models; Ad review could bolster link to GM.(Brief Article)
Automotive News
; DETROIT - Saturn has a different kind of problem. The General Motors division, touted as ``a different kind of company'' since its 1990 debut, is readying its biggest new-product blitz since driving onto the scene as an import fighter. But Saturn, which is seeking an ad agency for the crucial fall
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Investment Ties Saturn Closer to GM; Small-Car Maker's Sales Had Begun to Falter
The Washington Post
; Saturn Corp., which once spun through the automotive universe as an independent planet, is becoming more like a satellite in General Motors Corp.'s orbit under a $1.5 billion investment plan announced yesterday. The new money raises to $6.5 billion the total amount that GM has put into Saturn since
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GM promised the moon and stars, gave us Saturn instead; be grateful
The Boston Globe
; Saturn is more than a car, more than a company, much more than another division of General Motors. Saturn is a concept. Saturn is an effort to prove that the domestic industry could build a small car competitive with the Japanese. And, probably most important of all, the Saturn division of GM is an
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