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SKI SEASON: IT'S BIGGER AND BETTER
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Does a ski season dawn that doesn't find us talking about
Bigger and Better, More and New?
It's enough to make the ski press ask itself, at least on
occasion, the difference between news and hype.
But stop for another look -- or perhaps step back to see where
the run of major ski areas was a decade ago -- and, my gollygosh,
it's all true! Or at least most of it is.
Every year there are millions spent as the ski areas compete
in their ceaseless arms race aimed at creating a perfection of
wide, unblemished boulevards of white, the terrain preferred by the
mid-range skiers who comprise ...
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