HERMES' NEW BAG OF TRICKS

The Boston Globe | November 10, 1988| | Copyright

NEW YORK - Jean-Louis Dumas-Hermes was en route from Paris to Boston for the opening Monday of the seventh Hermes (pronounced "air mez") store in this country, in The Heritage on the Garden.

What, we asked Dumas-Hermes, who stopped briefly at the Manhattan headquarters of Hermes before a weekend of festivities in Boston, is the secret behind the legendary, 151-year-old saddlery-turned-specialty-shop that makes people save their money -- say, $400 -- for a pair of dry-clean-only silk men's boxer shorts?

"I think it is in part the attention to detail in our products," said Dumas-Hermes, ...

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