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A SPORTS CAR TRIMMED IN MINK
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You are a builder of world-class sedans.
You are Lexus, upscale brand of Toyota, and you make them as well
as anyone on the planet.
But now you want to offer a sports car. Not only to attract
younger buyers, but also the older faithful who want a certain
pizzazz of their own.
That calls for compromise. Jaguar bridged the gap by making
available superchargers, and Mercedes-Benz did it with its great new
line of SLKs. Porsche will go the other way the company is planning a
sedan it hopes to sell based on the aura of its sports cars.
Lexus first tinkered with the sports car concept in the early ...
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