THE BIORHYTHMS OF BUSINESS, ABLY EXPLAINED

From: The Boston Globe | Date: April 23, 2006| Author: GEORGE SCIALABBA | Copyright information

John Maynard Keynes once asked Max Planck, the inventor of quantum theory and perhaps the leading theoretical physicist of his time, whether he had ever considered taking up economics. Planck shook his head. "The math is too difficult."

Maybe Planck was pulling Keynes's leg. But maybe not: Things occasionally get a bit complicated in "Why Most Things Fail," even though Paul Ormerod, besides being an original and prolific economist, is a first-rate explainer. This is his third short bu...

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