INVISIBLE BIAS A GROUP OF PSYCHOLOGISTS CLAIM A TEST CAN MEASURE PREJUDICES WE HARBOR WITHOUT EVEN KNOWING IT. THEIR CRITICS SAY THEY ARE POLITICIZING PSYCHOLOGY.

The Boston Globe | December 19, 2004| | Copyright

INSIDE THE WOOD-PANELED confines of the Harvard Club, about 200 Bostonians gathered recently to tap into their subconscious. Literally. Audience members were told to move as quickly as possible through a series of faces and words projected on a screen, tapping their left knees for a young face or a "good" word (joy, sunshine, love), and their right knees for an old face or a "bad" word (bomb, agony, vomit). It took about 15 seconds for most to finish. But when asked to switch, to pair young faces with "bad" words and old faces with "good" words, the rhythm faltered and the tapping slowed. ...

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