Claiborne to Make Jeans With Donna Karan Name; Licensing Agreement Is Part of New Strategy at Money-Losing Fashion House From: The Washington Post | Date: December 16, 1997| Author: Sharon Walsh | Copyright 1997 The Washington Post. This material is published under license from the Washington Post.  All inquiries regarding rights should be directed to the Washington Post.Copyright information

Yet another clothing designer is about to put her name on the backside of America.

Donna Karan International Inc. said today it has entered into a licensing agreement with Liz Claiborne Inc. for Donna Karan jeans. Donna Karan, the Seventh Avenue fashion designer, will design the jeans and Liz Claiborne will have exclusive rights to manufacture, market, advertise and distribute them, according to the two companies.

The move is part of a plan to bolster the recently flounde...