Target wants to score bullseye with 'hip' image

From: Deseret News (Salt Lake City) | Date: September 26, 2005| Author: Chris Serres Minneapolis-St. Paul Star Tribune | Copyright information

Target Corp. has been working extra hard to appear hip.

The discount retailer last month paid $1.5 million to have its red- and-white, bull's-eye logo peppered throughout the New Yorker magazine. It hired a team of acrobats to leap off the Rockefeller Center (with harnesses) in clothing from its fall collection. Even its pet department is taking on a new look, with "Black Bling" T- shirts and leopard-print chenille sweaters for pooches.

But could Target's trendy image become a li...

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