Peter Lowe came to Milwaukee on Tuesday to sell dreams. And 8,500 people showed up to buy them.

Be a team player. Take care of yourself. Get to know your customer. Learn from your failures. Avoid fatty foods. Have self-confidence. Be trustworthy. Study what successful people do.

The success-seekers at Lowe's "Success 1999" seminar attended the event to be inspired by the words of a hefty slate of speakers.

They included U.S. soccer superstar Mia Hamm, former President Gerald Ford and Yahoo! advertising mastermind Seth Godin.

The daylong rally, which featured a dance contest that offered a ...

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