Miller wants you: New ads bubble about beer's draft origins

From: The Milwaukee Journal Sentinel | Date: May 28, 1999| Author: TOM DAYKIN | Copyright information

Young hipsters who swing have replaced brewery workers who sing in Miller Brewing Co.'s new ads for its Genuine Draft brand that debut Saturday.

The two new television spots are the centerpiece of Miller's long-anticipated campaign for its No. 2 brand, which has seen its sales languish and its most recent ads blasted for being ineffective.

The ads highlight a new advertising strategy for Genuine Draft, which focuses on the brand as "draft beer in a bottle," said Bruce Winterton...

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