TASTE: Hate Cilantro? Love Hot Sauce? The Reason May Be On the Tip Of Your Tongue

The Washington Post | July 22, 1998| | Copyright

Close your eyes, pinch your nose shut and put a jelly bean in your mouth. Start chewing. Can you tell what flavor the jelly bean is?

No, you can't. Not until you let go of your nose. Then the flavor becomes obvious.

The same thing happens when you have a cold and your nose is stuffed up. You can barely taste anything.

That's because when it comes to taste, what's important is not your tongue, but your nose.

"Taste is mostly smell," explains flavor researcher Marcia Pelchat.

People think they're getting flavor messages from the taste buds in their tongue, "but the tongue really ...

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