Broadway blazes back into America's mainstream

The Milwaukee Journal Sentinel | May 4, 1998| | Copyright

Add a new name to such instantly recognizable brands as Hershey, Nabisco and IBM:

Broadway.

The Broadway theater industry and its 37 New York theaters are flying as high as the stock market this season. Box office sales are on pace to set a record of 11.3 million tickets sold when the current season ends in early June. Theaters that were dark and empty for years now have shows waiting to get in. Nationally, 30 million people will have attended a Broadway show in New York or on tour this season. That translates into a box-office gross of almost $2.5 billion. Demographic studies indicate the ...

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