Rolling Stone at 30 doing balancing act

The Milwaukee Journal Sentinel | October 30, 1997| | Copyright

It was 30 years ago when Rolling Stone first showed us how to rock the printed page.

Starting out as a kind of Life magazine for the counterculture, Rolling Stone has survived and prospered and now claims a circulation of over 1 million. This week it celebrates its 30th anniversary with a massive special issue devoted to the women of rock.

Of course, with time and success has come the kind of mainstream acceptance the magazine once opposed as a matter of definition. There's also the sticky problem of how to remain current and attract younger readers without alienating the core group of boomer ...

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