SUBTLE MEDIUM DELIVERS CRUCIAL MESSAGES Mental checklist can make body language useful Non-verbal cues may provide important clues to negotiation progress

From: The Milwaukee Journal Sentinel | Date: January 22, 1996| Author: MARK MCCORMACK | Copyright information

When it comes to body language, I try to remind myself to keep my own personal body language to a minimum in sales and negotiating situations. A neutral demeanor is still the best way to prevent the other side from knowing what you're really thinking.

My big problem with body language has always been its imprecision of meaning. When the prospect starts tapping his fingers during your sales pitch, it may mean he's not interested. But you can never be sure. It could be a nervous habit...

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