Africa's Potential as Trade Partner Attracts Corporate Interest

The Washington Post | March 23, 1998| | Copyright

Investing in a continent as vast as Africa sometimes means thinking small, even for a giant corporation like Coca-Cola.

In 1990, Rubi Hassan operated a hand-cart, selling candy and an occasional Coca-Cola, chilled on a block of ice, to students at a nearby school in Nairobi, Kenya. "I started with no money at all," said Hassan, who now earns enough along with her husband to put all her children through high school, to buy a second-hand car and to invest in a second business.

Coca-Cola Co., seeking to boost sales, had provided Hassan with the trolley. As business improved, the company ...

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