NOT GOLD; Putting 14-karat fiasco behind it, Marquette wipes egg off face, launches new hunt for nickname

From: The Milwaukee Journal Sentinel | Date: May 12, 2005| Author: DON WALKER | Copyright information

Father Robert A. Wild, president of Marquette University, used a Vietnam War reference on Wednesday to explain what went wrong when the Board of Trustees adopted Gold as the new school nickname, only to face a torrent of criticism.

"We were not winning hearts and minds," Wild said.

Judging from the reaction from alumni, students and faculty after the board last week passed on Warriors, junked the bland Golden Eagles nickname and went for Gold, that was an understatement.

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