Schools chase the dollars open enrollment can bring

From: The Milwaukee Journal Sentinel | Date: February 3, 2003| Author: AMY HETZNER | Copyright information

Schools chase the dollars open enrollment can bring

Marketing enters the lexicon of public districts around the state

By AMY HETZNER ahetzner@journalsentinel.com, Journal Sentinel

Monday, February 3, 2003

One school district is making room for more non-resident students, another is banking on a building referendum to keep students at home, and countless more are advertising their strengths in newspapers, newsletters and in some cases radio.

As school administ...

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