AOL again making members first priority From: The Milwaukee Journal Sentinel | Date: October 13, 2002 | Copyright 2002 The Milwaukee Journal Sentinel. Provided by ProQuest LLC.Copyright information

AOL again making members first priority

After meteoric rise, fall, company focuses on what first made it successful

Associated Press

Sunday, October 13, 2002

Dulles, Va. -- During the Internet love fest that crowned their company's heyday, America Online Inc.'s executives prided themselves on erecting multimillion-dollar ad deals and mergers.

To make the deals happen, AOL played its members as an army of bargaining chips -- not an audience to be served.

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