Flavored malt beverages swamp market From: The Milwaukee Journal Sentinel | Date: November 17, 2002| Author: TOM DAYKIN | Copyright 2002 The Milwaukee Journal Sentinel. Provided by ProQuest LLC.Copyright information

Flavored malt beverages swamp market

They're hot now, but some wonder if bubble will pop

By TOM DAYKIN tdaykin@journalsentinel.com, Journal Sentinel

Sunday, November 17, 2002

Flavored malt beverages -- the beer industry's answer to 20- something drinkers who don't like beer -- are growing in popularity even as some new brands are being dropped for lack of sales.

The new drinks, which use a fermented malt base spiked with vodka, rum, tequila, citrus and other ...

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