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Mitsubishi woos buyers with offbeat ad campaign
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Mitsubishi woos buyers with offbeat ad campaign
Company's car sales increase as advertisements aim for younger
drivers
By TRACY L. SCOTT Washington Post
Monday, June 10, 2002
In the late 1990s, Mitsubishi was having a hard time establishing
a clear-cut identity with potential American customers. How do you
project a distinctive image, one that will separate you from the rest
of the pack and lure potential buyers to the showroom?
One way is to mount an offbeat...
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Mitsubishi woos buyers with offbeat ad campaign
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; ... States and a company whose sales were in the 200,000 neighborhood. Last year, sales hit 322,393 units, according to Automotive News. And Gagnon was quoted in the publication saying his goal is to hit 500,000 in the next five to 10 years. While the company hasn ...
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Music Highlights Mitsubishi TV Ads; Car Company, Advertisers Start a 'Commotion' With Youthful Campaign
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Mitsubishi's Australian boss echoes Iacocca.(Marketing)(Mitsubishi Motors Australia Ltd.)
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TV commercials drop in quality.
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; ... newspaper, go to http://www.bangkokpost.com. Copyright (c) 2007, Bangkok Post, Thailand Distributed by McClatchy-Tribune Business News. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write ...
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TV commercials: Are some of them irksome ?, THE INDEPENDENT
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; Abu Shams The Independent (Bangladesh) 05-05-2000 TV programs on different channels, be they satellite or otherwise, include a substantial segment of advertisements of various kinds as part of their policy or propping up their commercial interests. In this respect, they are sometimes found wanting
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