Symbolic logic/ Human culture trusts pictures to convey meanings; businesses use this to build brands - and loyalties

From: The Gazette | Date: August 21, 2000| Author: | Copyright information

They're in your home. On your street. And in your workplace.

Every day they seep into the back of your mind, sending subliminal messages, whether it's to buy a product or stop at an intersection.

They're logos. And they work because their impact is emotional, intellectual and ingrained in human culture.

For example, Greg Kleinert, vice president/creative director at Muir Agency in Colorado Springs, was flipping through an advertising magazine and came across a full-page ad in red, white and black - a Nazi swastika.

The reaction was immediate and involuntary: He felt anger sweep over him. ...

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