Bowling on a roll/ Sport scoring with yuppies

From: Colorado Springs Gazette Telegraph | Date: February 19, 1989| Author: Gazette Telegraph; Cate Terwilliger | Copyright information

Bowling's image change might be shown in pictures, like the diet ads in newspapers and magazines:

BEFORE: Fat, beer-guzzling, cigarette-smoking factory fella. Think Ralph Kramden. Or Archie Bunker.

AFTER: Fit, non-smoking young professional who prefers imported beer or wine coolers, please. Think Tom Cruise. Maybe Michael Douglas.

The industry's market savvy and the sociability of baby boomers have combined to make bowling surprisingly de rigueur, proprietors an...

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