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GM's Saturn Suffers Growing Pains
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DETROIT _ Saturn Corp., the upstart automaker created to
revive its parent, General Motors Corp., is having a tough time
growing up.
After a dazzling start, Saturn is grappling with too many
unsold cars, a three-year old design and some new, attractive
competitors entering the small-car market.
At the same time, it must solve a related and even more
difficult puzzle: How to fit in with the often fractious, often
cash-short GM family of automobile divisions ranging from
Cad...
Related newspaper, magazine, and journal articles from HighBeam Research
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Saturn Targets All-New Product Line.
Detroit Free Press (Detroit, Michigan) (via Knight-Ridder/Tribune Business News)
; Byline: Mark Phelan Apr. 8--Depending on whom you ask, Saturn is either an untapped gold mine or a dead man walking. Saturn owners love their cars. They even love their dealers, which is a little like saying you love going to the dentist. Unfortunately, there just aren't enough Saturn owners, and
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Saturn plans to increase U.S. ownership by adding European flair.
Knight Ridder/Tribune News Service
; Byline: Mark Phelan DETROIT _ Depending on whom you ask, Saturn is either an untapped gold mine or a dead man walking. Saturn owners love their cars. They even love their dealers, which is a little like saying you love going to the dentist. Unfortunately, there just aren't enough Saturn owners, and
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New Saturn pitch must build on good of past.(Brief Article)
Automotive News
; For its first 12 years, Saturn Corp. has been more about what it is not than what it is. Saturn was not a cold, uncaring corporation. Its dealerships did not abuse the customer. Its employees were not disinterested clock punchers. Saturn - as the tag line said - was a different kind of car company.
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Saturn faces tests in 2nd decade.(Auto Weekend)
The Washington Times
; As General Motors' Saturn enters its second decade as a corporation, it faces formidable challenges: maintaining its unique spirit in light of organizational changes, expanding its product line, and building another assembly plant. Spirit is often described by Saturn owners in detailing their
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Saturn's Cynthia Trudell
Automotive Industries
; The key to Saturn remains sales and service. But its new Canadian-born president thinks globally, and wants a be produCt line. Interview by Norman Martin Saturn Corp. has been taking major steps in boosting its legendary retail network. Later this year it will expand its model range with Innovate,
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