STP TO AID PARENT COMPANY SLIP INTO AUTO SERVICES MARKETPLACE

The Journal Record | August 24, 1989| | Copyright

DANBURY, Conn. - More than 30 years after it was created as a special lubricant for auto engines, STP is being called upon to help its parent company slip into the $25 billion-a-year automotive services market.

First Brands Corp. of Danbury says it will open up to 100 automotive service centers under the familiar red, white and blue STP logo over the next three to five years. The company also expects to see revenues from the new venture grow to $150 million a year during that period.

``STP has connotative qualities of high performance, high technology, durability and dependability. . ...

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