THE STORE THAT DISCOVERED SEX ; Undressed for success ++ Abercrombie & Fitch made its name kitting out US film stars and presidents, before finding another way of selling clothes. Now it's arrived in Britain. By Ian Herbert and John Walsh

From: The Independent - London | Date: March 23, 2007| Author: Ian Herbert John Walsh | Copyright information

With his new-fangled neck-ties, five-hour dressing sessions and demands that his boots be polished with champagne, the extravagant tastes of George "Beau" Brummel helped establish London's Savile Row in the 19th century. What though, would Brummel make of a purveyor of tight-fitting T-shirts bearing the words: "Who needs brains when you have these?". Or underwear emblazoned with the words "wink wink".

That trader is Abercrombie & Fitch, a firm as famous in the US for sexually charged ...

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