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Design in Britain: When times are tough, development is vital During an economic downturn, innovative design is a key factor in keeping companies afloat. But differentiating your business from the rest of the market takes commitment, says John Willcock
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Cynics often say that British business is run by accountants, and
when economic downturn looms, the bean counters are the first to
demand that budgets be cut - including design budgets. If we really
are in for a recession, it is more important than ever to muster the
arguments in favour of maintaining, and even increasing,
concentration and spending on design.
Harry Rich, head of the business team at the Design Council, says:
"If you accept the premise that design is much more than a ...
Related newspaper, magazine, and journal articles from HighBeam Research
 "The Independent (London, England)")
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Design in Britain: When times are tough, development is vital; During an economic downturn, innovative design is a key factor in keeping companies afloat. But differentiating your business from the rest of the market takes commitment, says John Willcock.(Features)
The Independent (London, England)
; Cynics often say that British business is run by accountants, and when economic downturn looms, the bean counters are the first to demand that budgets be cut - including design budgets. If we really are in for a recession, it is more important than ever to muster the arguments in favour of
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Design Value: A Framework for Measurement
Design Management Review
; Design may enhance performance, but unless there are metrics to gauge that benefit, the difference it makes depends on conjecture and faith. Confronting this perennial challenge, Thomas Lockwood enumerates 10 categories in which design value and performance can be evaluated. They vary from
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Celebrating Design as a Corporate Resource
Design Management Review
; As the Design Management Review moves into its seventeenth year of publication, one of the most satisfying trends I've noticed is that executives and managers have moved from asking if design makes a difference to probing and exploring how design makes a difference. Design is a business resource,
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Educating a Nation: The Swedish National Design Program
Design Management Review
; Understanding design is a matter of policy in Sweden. Ulla Johansson and Patrik Persson describe government projects ranging from promoting innovations in medical technology and funding packaging and service design to enhancing the competitiveness of automotive suppliers. These pay off financially
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Looking at design. (IDSA).
Technology and Children
; Design surrounds us. Exuberant expressions of design are everywhere. Consider the coffee maker you use, your toothbrush, phone, and car. All are examples of design. Industrial design is the conception and manufacture of products that serve us in our daily lives. Though industrial design is a
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