Michael Jordan, the Web Site From: The Washington Post | Date: January 22, 2000| Author: | Copyright 2000 The Washington Post. This material is published under license from the Washington Post.  All inquiries regarding rights should be directed to the Washington Post.Copyright information

Behind the year's biggest basketball deal, which brought Michael Jordan to Washington, lies an Internet business deal that may eventually be worth billions of dollars.

Think: "Michael.com."

Think of an Internet Web portal that takes the world's most powerful brand name and makes it a gateway to sports, entertainment and commerce. Think of an audience of billions of Michael Jordan fans around the world, an audience that dwarfs the current Internet customer base that uses such portals as Yahoo or AltaVista or Microsoft Network. There's no way those geeky brands would beat Michael.com in a ...

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