Cocktail craze stirs Britain's young

The Independent - London | July 10, 1999| | Copyright

THE COCKTAIL, once the preserve of affluent partygoers and favoured tipple of 007, is making a comeback, say researchers, partly because of the millennium.

The rise of the cocktail's popularity among young drinkers has helped to propel the British drinker into second place in a league table of alcohol consumption in developed countries. Only the Germans drink more than the British.

The cocktail's resurgence has been fuelled by drinks manufacturers and pub chains latching on to what analysts call a "fin de siecle" mood among drinkers in the 18 to 24 age group. They are drinking more and ...

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