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The gospel according to St Luke's
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If your idea of the archetypal adman is a thirtysomething
Porsche- owner with red-rimmed glasses and a pigtail, think again.
In an attempt to move away from the advertising ethos of the
Eighties, a new generation is struggling to redefine itself.
It doesn't sound like an ad agency, more like a hospital or
school. But St Luke's, whose clients include Midland Bank, Boots,
Carlsberg-Tetley a0nd BBC Radio 1, hopes to be the first of a new
breed. The agency relaunched last month after its ...
Related newspaper, magazine, and journal articles from HighBeam Research
 "The Economist (US)")
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Cut the ribbon. (future advertising agency policies) (The Advertising Industry)
The Economist (US)
; THE advertising industry has lived with the full-service commission system for so long that it tends to regard it as a necessary part of its life. Now it too is being questioned and unbundled. * Media-buying is gradually separating from other parts of the agency. That knocks between 2% and 5% out
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Advertising: Industry in Peril.(Brief article)(Book review)
Reviewer's Bookwatch
; Advertising: Industry in Peril John Michelet Olympian Publishing 13500 SW Pacific Highway, PMB 522, Tigard, OR 97223 0977898202 $14.95 www.olympianpublishing.biz Award-winning advertising industry insider of 35 years John Michelet presents Advertising: Industry in Peril, a no-nonsense guide to the
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Chiat/Day, Toronto; Frank O. Gehry, with David Fujiwara, designs for the agency in Toronto. (New Corporate Design)
Interior Design
; In its life-loving essentials, the new offices of Chiat/ Day near downtown Toronto have a lot of what you might expect from a recent project authored by Frank O. Gehry There's the perfectly detailed assemblages of rela common industrial materials, well known from other Gehry work-the body of which
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Sole survivors. (interviews with employees of shoe companies, Nike Inc. and Chiat/Day Inc.) (Interview)
Footwear News
; For a young chemist, going from product development for the auto industry to Nike's lab is akin to a hospital dietician landing a job as chief candy bar creator for Willy Wonka's Chocolate Factory. That much, Henry Chriss found out long ago. If you told a chemist in the auto industry that you
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TBWA/Chiat/Day scores with campaign imagery for Visa; Credit-card company's ads have taken great pains to point out all the ways using their product can make our lives easier
Chicago Sun-Times
; ... the millions of consumers who use the card. Lew's view: B LEW'S NEWS ADVERTISING INDUSTRY MOVES - The Chicago 2016 Committee has quietly ... in the same office. The slicing and dicing continues with the news that Burnett's General Motors accounts -- including the newly ...
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