York on Ads

The Independent - London | May 22, 1994| | Copyright

WHAT IS stopping you buying a Korean car? Is it because you've never seen one and don't know anything about them? Or is it because you've checked one out and decided that it doesn't measure up? Or, let's face it, is it because you're an Anglocentric racist who hates the entire Korean people and is particularly prejudiced against delightful, deserving, thoughtful Korean children in sailor suits?

This is the challenge Hyundai makes in its new ads, intending them to become talking points. Taking Hyundai's "problem" - that its country of origin isn't quite on the UK's approved shopping-list yet ...

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