Tabasco: It was Hot Before Hot Was Cool

Chicago Sun-Times | August 4, 1994| | Copyright

THURS FOOD 8 south city

For its first 100 years or so, Tabasco sauce was the hottest thing most Americans ever tasted. The McIlhenny Co.'s big job was to get people over their fear of hotness. Official Tabasco recipes have always counseled subtlety and moderation.

But over the last 25 years, Americans have been eating hotter and hotter. First, Mexican food entered the mainstream. Then jalapeno-eating contests, Thai food and chili cookoffs showed up. In the late '80, a fringe of chile-loons began questing for ever-hotter flavors, and slowly the public taste shifted with them.

As a ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

FAREWELL TO DISCO BEULAH
Newspaper article from: Evansville Courier & Press ; ...Thursday when singer/songwriter and poet Beulah Kershaw died at the Mount Carmel hospital. She was 93. Beulah probably hit the top of her musical career...With her husband Bryan on drums, Beulah belted out one of her biggest hits...
Beulah's country fare is never out of flavor.(Food)(Second Helpings)
Newspaper article from: The Washington Times ; MADISON, Va. - You don't just go to Beulah's. You head for Beulah's. It's that kind of restaurant. It's country...country. Either way, after a visit or two, Beulah's becomes your Beulah's. There are fewer and...
Pueblo County, Colo., Will Truck Water to Beulah as Drought Drains Town Dry.
Newspaper article from: Knight Ridder/Tribune Business News ; ...provide water to the mountain community of Beulah, which is expected to be completely dry...conducted a conference telephone call with Beulah water officials Thursday afternoon and...could provide non-drinking water to Beulah. "This situation in Beulah is just the...
BEULAH SWANSON'S LIFE HAS BEEN DEDICATED ... FARM & FAMILY
Newspaper article from: Sun Publications (IL) ; Beulah Swanson looked comfortable. She was seated...storage bin. It was time for lunch, but Beulah wouldn't dare eat without the company...pant leg on which to wipe her hands, but Beulah didn't seem to mind. She had been this...
Breakup songs keep Beulah together with a new album, `Yoko'.(Knight Ridder Newspapers)
Newspaper article from: Knight Ridder/Tribune News Service ; ...the two years since the indie pop band Beulah released its latest record, three of...thematic territory than heard on earlier Beulah discs, demanded a jolting title. "Yoko...old skin has been a recurring theme for Beulah. Naming this adventurous disc after Ono...
Rainfall, Donations Ease Beulah, Colo., Water Woes.
Newspaper article from: The Pueblo Chieftain (Pueblo, Colorado) (via Knight-Ridder/Tribune Business News) ; Byline: James Amos Jul. 26--BEULAH, Colo.--Water taps here are flowing...according to Bill Hower, chairman of the Beulah Waterworks District. "Our water system...received free gallon jugs of water at the Beulah School. The bottled water was donated...
Breakup songs keep Beulah together with a new album, `Yoko'.
Newspaper article from: San Jose Mercury News (San Jose, Calif.) (via Knight-Ridder/Tribune News Service) ; ...the two years since the indie pop band Beulah released its latest record, three of...thematic territory than heard on earlier Beulah discs, demanded a jolting title. "Yoko...old skin has been a recurring theme for Beulah. Naming this adventurous disc after Ono...
Mountain monsoon: Torrential rain pounds Beulah, cuts major roadway to Pueblo.
Newspaper article from: Pueblo Chieftain (Pueblo, Colorado) ; Byline: Peter Roper Aug. 3--BEULAH -- If it's not fire, it's a flood...Wednesday night's deluge, although Beulah resident Jack Ferguson drove his car into...the broken highway. Two summers ago, Beulah had to be evacuated when the Mason Gulch...
Beulah, Colo., Family Phone Company Marks 45 Years of Growth.
Newspaper article from: Knight Ridder/Tribune Business News ; ...Dick's lifelong career as well. The Beulah phone provider celebrates its 45th anniversary...homes could have telephones. Today, Beulah residents not only have phones, they...Telephone Co. serves 950 customers in the Beulah Valley with digital phone lines. Its...
Beulah, Colo., Businesses Learn to Do without Water.
Newspaper article from: Knight Ridder/Tribune Business News ; ...Drive Water District treatment plant in Beulah with 2,800 gallons of water on board...officials expect to be 14 truckloads a week to Beulah. Water specialists Ken Wahl and Tom Wagner...household water to the other residents in Beulah who are customers of the Beulah Water...

Find more facts and information related to the article "Tabasco: It was Hot Before Hot Was Cool"