Calories, content dull sparkling juices' luster

Chicago Sun-Times | September 20, 1990| | Copyright

Trade journals call it a drink that reflects America's "new Puritanism" - caffeine-free and alcohol-free. Advertisements claim it "washes away your thirst like wet snow." Press releases describe it as a lighter, fresher alternative to fruit juice.

Move over, wine coolers. Step aside, dull sparkling water and sugar-drenched sodas. Fruit juice sparklers are here - a product that may just be the non-alcoholic drink of the decade. Although some variations of these fruit juice and sparkling water blends have been on the market since 1986, industry observers say this is the year of the sparkler.

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