Silly Putty celebrates 40th birthday by adding colors

Chicago Sun-Times | February 6, 1990 | Copyright

EASTON, Pa. Forty years after a copywriter for a small advertising agency took a taffy-like substance invented by accident and called it Silly Putty, the toy in the plastic egg is still making an impression.

Binney & Smith Inc., Silly Putty's maker, sells more than 3 million eggs a year of the bounceable, moldable, stretchable toy capable of lifting images from newspapers.

And this spring, the Easton-based company plans to add four fluorescent colors of Silly Putty to the pinkish silicone rubber.

These colors mark the first change in the product since Peter C. Hodgson borrowed $147 in ...

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