Raisins form conga line to kitchen

Chicago Sun-Times | June 22, 1989| | Copyright

`You've come a long way, raisin," should be the California Raisin Advisory Board's slogan for the late 1980s. Last year, we watched a conga line of sneaker-shod Claymation raisins shimmy to the 1960s classic "I Heard It Through the Grapevine." This year, the same purple potato-sized TV stars jam with a raisin Ray Charles look-a-like.

"People used to think of raisins as dull, wimpy, uninteresting little dark things," says Clyde E. Nef, manager of the raisin board. But two years of Claymation raisins have drastically changed the image of the dried fruit. Raisins have been rediscovered. As ...

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