Steamboat Springs sells heritage

From: Chicago Sun-Times | Date: March 23, 1989| Author: Bob Diddlebock | Copyright information

STEAMBOAT SPRINGS, Colo. No Colorado town cultivates its bronco-bustin', cattle-drivin' heritage like Steamboat Springs where Stetsons, neckerchiefs and denim are the rule of fashion.

As Barbara Jennings of the Steamboat Ski Corp. puts it, "What we're trying to sell is the size of the mountain, the fact that there are no lift lines and the fact that we're a real western town with a real history that people like to be part of. We have everything that Vail and Aspen have without the...

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