Eskimo Pie goes north to put TV ads on ice

From: Chicago Sun-Times | Date: March 7, 1988 | Copyright information

ANCHORAGE, Alaska (UPI) Imagine Eskimos on the frozen Bering Sea or on snow-covered tundra having a picnic of Eskimo Pie ice cream treats in front of their igloo. The makers of Eskimo Pie did, and company representatives flew Sunday to Alaska to turn the idea into a commercial.

For the first time since 1921, when the Eskimo Pie Corp. started putting ice cream on a stick, coating it with chocolate and selling it in packages with an illustration of an Eskimo, company officials have ...

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