Scruples scores big in U.S. game market

From: Chicago Sun-Times | Date: May 5, 1986 | Copyright information

EAST LONGMEADOW, Mass. (UPI) Three years after Trivial Pursuits emigrated from Canada to catch the fancy and discretionary income of American baby-boomers, a Canadian import with a nontrivial theme is dominating the U.S. adult game market.

More than 250,000 copies of Milton Bradley Co.'s A Question of Scruples were sold between January and March, the first three months the company marketed the game. Its sales rivaled those of such long-established Milton Bradley classics as the 26-year-old Game of Life.

The game's questions about potentially explosive subjects including homosexuality, ...

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Game changes build a better Life
; ...changes would you make? Milton Bradley, the game division of Hasbro...time for a change. Milton Bradley's The Game of Life: Twists...in 1960 as part of Milton Bradley's 100th anniversary celebration. The Game of Life: Twists...
Electronic scales help win the games game. (Milton Bradley Co.)
; ...plastic components per year for all of the Milton Bradley games, says Jeff Lombard, manager of the...smoothly as possible. To make that happen, Milton Bradley, a div. of Hasbro Inc., employs electronic...scales for SQC and production control. Milton Bradley had been using ...
The Question: What Will Be the Hottest New Game This Year?
; ...increase Pipeline's appeal to game players. Other good bets...illustrations; Celebrity Taboo (Milton Bradley, $25) a new edition of the...taboo; Showdown Yahtzee, (Milton Bradley, $11), a dice game of chance and skill spun...seller is Times To Remember (Milton Bradley, ...
Minnesota Entrepreneur Markets New Board Game.(Knight Ridder/Tribune Business News)
; ...quitter. When Milton Bradley shot down her idea for a game called Aha!, she...never-end-a word game. The magnetic game is compact and...but she said Milton Bradley gave her a useful critique of the game's shortcomings...Speliminate with a Milton Bradley ...
Board-Game Industry Difficult to Enter.(Originated from The Miami Herald)
; ...Bradley. Every year, Milton Bradley, a subsidiary of...several thousand game concepts, spokesman...or professional game brokers. Milton Bradley produces between...heavyweight such as Milton Bradley, creating a game is a long and involved...
They've got game: Milton Bradley's rejection doesn't stop Duluth women.(Knight Ridder Newspapers)
; ...quitter. When Milton Bradley shot down her idea for a game called Aha!, she...never-end-a-word game. The magnetic game is compact and...but she said Milton Bradley gave her a useful critique of the game's shortcomings...Speliminate with a Milton Bradley ...
Trump game isn't doing well, either
; Trump the Game may have stumped some players...those who said the board game hasn't sold as well as expected. The game is a sophisticated battle...glowing sales forecasts by Milton Bradley Co. Trump, who is donating his proceeds of the game to charity, said the game...have ...
Life Might Take Visa, But Now Visa Takes Life: The credit-card firm teams up with Hasbro to co-brand the famous board game, "Life," promising to instruct children on financial literacy. One fewer lesson for Mom and Dad to teach.(Visa International Service Association)(Milton Bradley Co.)
; ...co-branded with Milton Bradley to update its iconic board game, Life. The new...the parent of Milton Bradley, approached...beauty of this game is that it's...says Lynch. The game mimics today...equity, both for Milton Bradley an Visa, says...
Quick! What Game Is 10 Years Old?
; Trivial Pursuit, the game that single-handedly resuscitated the adult-game market, is celebrating the...than 30 million copies of the game have been sold, half of them...households own a copy of the game, which retails for about...Pipeline, the magazine's "game of the year," is, ...
Game printer cuts alcohol. (Milton Bradley Co. and its move to alcohol-free printing.)
; Game Printer Cuts Alcohol Milton Bradley Company, the world's largest...annually, says Peter Nicholas, Milton Bradley's safety director. At just 31...wasn't always the case. In 1988, Milton Bradley installed a $2 million six-color...