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Big crowds - but no profit ; Organisers of the Transat race are unsure whether a profit will be made from this year's event - despite it attracting 120,000 people.
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Organisers of the Transat race are unsure whether a profit will
be made from this year's event - despite it attracting 120,000
people.
Julian Hocken, the event's operations director, told The Herald
that if a profit has been made, it will be "very modest".
The news will come as a blow to maritime and business leaders in
Plymouth who are aiming to bring the epic race back to the city in
2012.
Plymouth was forced to bid for the race after Dame Ellen
MacArthur's company, OC E...
Related newspaper, magazine, and journal articles from HighBeam Research
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'We want to keep Transat in city' ; City council officials have pledged to do "everything in their power" to support a bid to re-stage the spectacular Transat race.
Plymouth Evening Herald, The
; City council officials have pledged to do "everything in their power" to support a bid to re-stage the spectacular Transat race. Transat organisers yesterday cast criticism on the authority for its financial support of the event. But with the level of uncertainty associated with Plymouth re-
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Marketing an event: a holistic approach.
Fund Raising Management
; Any discussion about marketing an event, and what makes up a successful promotional campaign, has to begin with the premise that success is not the result of the final aggressive push for publicity; but rather it is the culmination of strategic planning from inception to promotion. This kind of
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Plan an event to market your strengths; follow these steps to hosting events that will both delight old customers and win over new clients. (business corner).
Art Business News
; Hosting an event can be a great marketing investment with long-term return for art and frame show owners. Event marketing can include meet the artist functions, educational seminars, grand openings, anniversary celebrations, art exhibits or charity fundraisers. One key to effective event marketing
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PPV tennis match nets surprise buy-rates. (Event Entertainment's pay-per-view program)
Multichannel News
; NEW YORK -- Event Entertainment's Sept. 25 Jimmy Connors-Martina Navratilova pay-per-view tennis match netted low, but better-than-expected buy-rates despite a high retail price, cable operators said. The event, in which Connors defeated Navratilova in straight sets, garnered a 0.6 to 1 percent
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Event critiques ... making your event better the next time!!! (charitable organizations' events)
Fund Raising Management
; Whether your event was a gigantic success or you need to seriously consider if you should attempt a major gala again, a review and critique of your event can provide you with valuable information that can be extremely helpful in both decision making and to apply to future events. After everyone has
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