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LET'S TALK ANTIQUES ; Trends in collecting change over time
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Collectors of antiques have favorite areas of interest and
certain items that they look for in shops, at auction or at shows.
But antique collecting runs in fads, and so the things we started
collecting as novice antiquers probably have changed for us over the
years. Often the trendy, popular items will have an inflated price
that's higher than the true value.
When I became an antique dealer in 1971, customers would ask
whether I had certain items for sale in my shop. Often it was one ...
Related newspaper, magazine, and journal articles from HighBeam Research
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New True Value ads take lifestyle tack: Relaxation is the theme for chain's latest campaign.(True Value Hardware)
Crain's Chicago Business
; ... such as building a deck. The ad campaign's goal is not only to get consumers to visit True Value more often than the warehouse-type stores, Mr. Rothing said, but also to promote True Value as the local hardware store of choice. Crain News Service
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True Value digs in for battle
Chicago Sun-Times
; Hoping to differentiate itself from the two 800-pound gorillas in home improvement retailing called Home Depot and Lowe's, locally based True Value is launching a new national television and print ad campaign from Marc USA/Chicago with a new tag line "True Value. Start Right. Start Here." It might
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True Value's new CEO pledges to focus on becoming world-class wholesaler.(NEWSMAKERS)
Do-It-Yourself Retailing
; ... the details. And though I know it is never easy to hear tough news, there is an upside. The E&Y decision will finally allow ... Grill Zone grills in partnership with Brinkmann. In other company news, True Value entered into an agreement with Blackhawk/Halsted ...
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TRUE VALUE ADS LOOK TO GIVE D-I-YERS BACK THEIR WEEKENDS.
Do-It-Yourself Retailing
; * Emphasizing playtime over chores, TruServ Corp. launched a brand repositioning campaign last month. The commercials, developed by MARC USA/Pittsburgh, use lifestyle vignettes to get across the message that True Value stores understand how precious spare time can be and how they do everything
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TRUE VALUE TAKES LESSONS FROM RIVALS HARDWARE STORE CO-OP LOOKS TO BATTLE THE BIG BOX CHAINS
The Boston Globe
; CHICAGO True Value Co. chief Lyle Heidemann spends a lot of his time shopping these days. Roaming the aisles of big-box competitors and other retailers that have put hundreds of its member stores out of business, Heidemann and True Value are actively on the prowl for more customers after a
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 "The Cincinnati Post (Cincinnati, OH)")
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SURVIVE, THEN GROW\ TRUE VALUE IS READY TO FIGHT BIG-BOX RIVALS AFTER CLEARING UP FINANCES.(Business)
The Cincinnati Post (Cincinnati, OH)
; Byline: Dave Carpenter Associated Press CHICAGO -- True Value Co. CEO Lyle Heidemann spends a lot of his time shopping these days -- and that's a good thing for a chain that had lost its way in retail. Roaming the aisles of big-box competitors and other retailers that have put hundreds of its
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True Value to turn the screws on big-box competition
Chicago Sun-Times
; True Value Co. CEO Lyle Heidemann spends a lot of his time shopping these days -- and that's a good thing for a chain that had lost its way in retail. Roaming the aisles of big-box competitors and other retailers that have put hundreds of its member stores out of business, Heidemann and True Value
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 "Capital (Annapolis)")
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True Value targets its big-box rivals
Capital (Annapolis)
; CHICAGO - True Value Co. CEO Lyle Heidemann spends a lot of his time shopping these days - and that's a good thing for a chain that had lost its way in retail. Roaming the aisles of big-box competitors and other retailers that have put hundreds of its member stores out of business, Mr. Heidemann
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 "The Record (Bergen County, NJ)")
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True Value trying to repair its image
The Record (Bergen County, NJ)
; DAVE CARPENTER The Record (Bergen County, NJ) 03-26-2006 True Value trying to repair its image -- Marketing push aims to narrow gap with rivals By DAVE CARPENTER Date: 03-26-2006, Sunday Section: BUSINESS Edtion: All Editions CHICAGO —True Value Co. CEO Lyle Heidemann spends a lot of his time
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More Illinois Stores Drop True Value.
Knight Ridder/Tribune Business News
; By Will Buss, Belleville News-Democrat, Ill. Knight Ridder/Tribune Business News Mar. 7--MASCOUTAH, Ill.--Two metro-east hardware stores ... joined Do-It-Best. If we got any kind of devastating news about (True Value) going out of business, I wanted ...
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