Crafted with success; New Glarus Brewing Co. builds 2nd brewery, bucking trends on both ends of beer industry

The Milwaukee Journal Sentinel | March 10, 2008| | Copyright

New Glarus -- As the world's largest brewers consolidate and cut jobs, a brewery in small-town Wisconsin is taking a different approach.

New Glarus Brewing Co. is not only building a new brewery, but it also is keeping the original facility open. Both are located in the village (population: 1,290) that provides the company's name. The $20 million investment will help New Glarus Brewing solidify a reputation for high-quality beer that has devotees scattered throughout the country, even though its Spotted Cow, Fat Squirrel and other brews are found only in Wisconsin.

The new brewery also makes ...

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