Sara Lee officials admit huge hurdles

From: Chicago Sun-Times | Date: May 20, 2003| Author: Sandra Guy | Copyright information

Investors are growing impatient with Sara Lee Corp.'s three-year- old efforts to reinvent itself.

Last week, executives of the Chicago-based company met with Wall Street analysts and admitted they face high hurdles. But they insisted that Sara Lee is intent upon building national recognition for its highest-margin products, such as Hanes underwear, Jimmy Dean sausages and Kiwi shoe polish. It is a strategy that Kraft Foods Inc., Procter & Gamble Co. and other major consumer products co...

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